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Promoting
your web site.
In
order to compete, your website must be visible. It is
your advert and this needs to be promoted. Just like
a highstreet advert.
Web
site promotion is carried out in various ways. The most
common one is to submit your site to Search
Engines (AltaVista, Google, Yahoo, AskJeeves etc).
Your
search engine ranking is very important as this is likely
to be the most popular way of accessing your site.
Your
site should be optimised for search engine listings.
This is achieved by analysing your site and selecting
key words referring to your company/service. The search
engine will select your site for listings by drawing
information from meta tags including the title and description.
We can work with you to find the best possible words
for correct listings on the search engines. The placement
on your pages of the chosen key words for your site
can affect your search engine rankings.
Search
engines can take a while to list your site after its
initial submission as they are largely vetted by human
editors. This is obviously time consuming but ensures
that their listings are accurate. Due to updates to
your site we can resubmit your site at various intervals.
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